How fashion is fighting back against the credit crunch

Now that were in deep in the recession with many businesses making cuts back and closing down, how has this effected the world of fashion? Designers used to using high end materials that cost alot, are now expected to use cheaper material but still achieve the same effects. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Before where they could throw money at the problem, they now uses creative solutions to solve problems- making some interesting works in the process. They seem to be tapping into the zeitgeist of the times and have stopped showing thier collections at overtly flashy fashion shows. Designers are now having smaller functions to showcase their collections or one to one meetings with fashion editors or buyers, getting rid of alot of the extravagance. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.

Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. Shoppers now think before parting with their money, wanting top quality and low prices. The retail chain reported a double digit sales growth in the run up to christmas while seeing sales and profit increase while reducing its debt.

The demand in America and Europe was dropped, in the Middle East demand has risen. So desingers have started focusing on the Middle East market to gain back the lost revenue from the American and European markets.

So while people arent spending the huge amounts on clothing as they once used to, they are still spending- just wisely. The deisngers are using the credit crunch as a challenge to create great clothes rather than letting it stifile their creativity.

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